Bluestone Travels

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Pulled 19 Sept 2026, 8:30 am IST · refreshes every 24h · ad account act_237987752097376
₹81
Spend today
₹583
Spend yesterday
₹6,810
Spend last 7d
₹45,422
Spend last 30d
₹156
Blended ₹/conv (30d, target ₹56)
0
Conversations today

Winning vs. underperforming campaigns (last 30d)

Classified against the benchmark plan below — not raw spend rank. "Hold" means too little volume yet to judge (<15 conversations).

CampaignStatusSpendConversations₹/convCall
Celestyal cruise - 4 Sep Paused ₹7,630 58 ₹132 Paused
Mauritius Diwali offer - 18th aug Active ₹6,826 3 ₹2,275 Hold — thin data
Japan Group Tour (UAE) - 13 July Active ₹6,502 103 ₹63 Monitor
SRI LANKA PACKAGE - 21 AUG Active ₹5,395 0 — Hold — thin data
Kerala Diwali - 17 Aug Paused ₹3,825 0 — Paused
Diwali Malaysia - 25 Aug Paused ₹3,801 1 ₹3,801 Paused
Brennia Kottefaru Maldives - 25 Aug Paused ₹3,540 53 ₹67 Paused
BST | CTWA | TripSafe Insurance | Jul26 Paused ₹3,098 61 ₹51 Paused
Kerala for Diwali - 4 Sep Active ₹2,974 1 ₹2,974 Hold — thin data
Bali Deals Diwali - 15 Aug. Paused ₹971 4 ₹243 Paused
Cruise Diwali - 15 aug Paused ₹509 2 ₹255 Paused
Kerala Diwali - 25 aug ws Paused ₹353 6 ₹59 Paused

Budget allocation — 30d spend by campaign

Celestyal cruise - 4 Sep
₹7,630
Mauritius Diwali offer - 18th aug
₹6,826
Japan Group Tour (UAE) - 13 July
₹6,502
SRI LANKA PACKAGE - 21 AUG
₹5,395
Kerala Diwali - 17 Aug
₹3,825
Diwali Malaysia - 25 Aug
₹3,801
Brennia Kottefaru Maldives - 25 Aug
₹3,540
BST | CTWA | TripSafe Insurance | Jul26
₹3,098
Kerala for Diwali - 4 Sep
₹2,974
Bali Deals Diwali - 15 Aug.
₹971
Cruise Diwali - 15 aug
₹509
Kerala Diwali - 25 aug ws
₹353

24h WhatsApp lead quality by campaign

CampaignNewEngagedHotHandoffPaid
Greece 0 0 0 0 0
Insurance 0 0 0 0 1
Thailand 1 0 0 1 0

Engaged rate 0% (target 55%+) · Hot rate 0% (target 20%+)

Daily spend trend

Daily spend trend, last 30 days 08-19: ₹27708-20: ₹28808-21: ₹20908-22: ₹26508-23: ₹48908-24: ₹25408-25: ₹24508-26: ₹22608-27: ₹15908-28: ₹17008-29: ₹22008-30: ₹30008-31: ₹25709-01: ₹22809-02: ₹17309-04: ₹12009-05: ₹1,90109-06: ₹23509-07: ₹24509-08: ₹10209-09: ₹14709-10: ₹23209-11: ₹17309-12: ₹12009-13: ₹32809-15: ₹15609-16: ₹9709-17: ₹12109-18: ₹9809-19: ₹81 ₹81 08-19 09-19

Blended ₹/conversation trend

Cost per conversation trend, last 30 days 08-19: ₹9208-20: ₹5808-21: ₹7008-22: ₹6608-23: ₹16308-24: ₹12708-25: ₹12208-26: ₹22608-27: ₹7908-28: ₹8508-30: ₹30008-31: ₹8609-01: ₹5709-02: ₹8609-04: ₹6009-05: ₹17309-06: ₹7809-07: ₹6109-10: ₹11609-11: ₹17309-12: ₹12009-13: ₹8209-16: ₹9709-17: ₹121 08-19 09-19

Benchmark plan

Target cost/conversation₹56
Watch threshold (1.3×)₹73
Review threshold (2×)₹112
Min conversations for signal15
Budget scale-up increment25% every 4+ days
GCC vs India expected ratio2.1×

Historically the cheapest placement (~₹20.8/conv) but under-allocated (~5% of spend) — worth testing a deliberate scale-up, not just letting auto-placement decide.

Learnings log

2026-09-19auto
Today's spend is down 86% vs yesterday (₹81 vs ₹583) — confirm this was an intended budget move, not drift.
2026-09-18auto
Today's spend is down 88% vs yesterday (₹98 vs ₹833) — confirm this was an intended budget move, not drift.
2026-09-17auto
Today's spend is down 83% vs yesterday (₹121 vs ₹699) — confirm this was an intended budget move, not drift.
2026-09-16auto
Today's spend is down 88% vs yesterday (₹97 vs ₹787) — confirm this was an intended budget move, not drift.
2026-09-15auto
Today's spend is down 89% vs yesterday (₹156 vs ₹1438) — confirm this was an intended budget move, not drift.
2026-09-13auto
1 campaign(s) running >2x the cost/conv target (>₹112): Celestyal cruise - 4 Sep. Flagged for creative/offer rework or pause. Today's spend is down 56% vs yesterday (₹328 vs ₹745) — confirm this was an intended budget move, not drift.
2026-09-12auto
1 campaign(s) running >2x the cost/conv target (>₹112): Celestyal cruise - 4 Sep. Flagged for creative/offer rework or pause. Today's spend is down 86% vs yesterday (₹120 vs ₹884) — confirm this was an intended budget move, not drift.
2026-09-11auto
1 campaign(s) running >2x the cost/conv target (>₹112): Celestyal cruise - 4 Sep. Flagged for creative/offer rework or pause. Today's spend is down 85% vs yesterday (₹173 vs ₹1133) — confirm this was an intended budget move, not drift.
2026-09-10auto
1 campaign(s) running >2x the cost/conv target (>₹112): Celestyal cruise - 4 Sep. Flagged for creative/offer rework or pause. Today's spend is down 78% vs yesterday (₹232 vs ₹1062) — confirm this was an intended budget move, not drift.
2026-09-09auto
1 campaign(s) running >2x the cost/conv target (>₹112): Celestyal cruise - 4 Sep. Flagged for creative/offer rework or pause. Today's spend is down 83% vs yesterday (₹147 vs ₹866) — confirm this was an intended budget move, not drift.
2026-09-08auto
1 campaign(s) running >2x the cost/conv target (>₹112): Celestyal cruise - 4 Sep. Flagged for creative/offer rework or pause. Today's spend is down 92% vs yesterday (₹102 vs ₹1270) — confirm this was an intended budget move, not drift.
2026-09-07auto
1 campaign(s) running >2x the cost/conv target (>₹112): Celestyal cruise - 4 Sep. Flagged for creative/offer rework or pause. Today's spend is down 85% vs yesterday (₹245 vs ₹1657) — confirm this was an intended budget move, not drift.
2026-09-06auto
1 campaign(s) running >2x the cost/conv target (>₹112): Celestyal cruise - 4 Sep. Flagged for creative/offer rework or pause. Today's spend is down 92% vs yesterday (₹235 vs ₹2952) — confirm this was an intended budget move, not drift.
2026-09-05auto
1 campaign(s) running >2x the cost/conv target (>₹112): Celestyal cruise - 4 Sep. Flagged for creative/offer rework or pause. Today's spend is down 62% vs yesterday (₹1901 vs ₹5057) — confirm this was an intended budget move, not drift. 24h engaged rate is 13% (target 55%+) — leads are arriving but not engaging past first reply; check WhatsApp response speed/persona before blaming Meta targeting. 24h hot-lead rate is 9% (target 20%+) — cheap conversations aren't converting to quality intent; don't scale on conversation volume alone right now.
2026-09-04auto
Today's spend is down 88% vs yesterday (₹120 vs ₹1037) — confirm this was an intended budget move, not drift.
2026-09-02auto
Today's spend is down 87% vs yesterday (₹173 vs ₹1281) — confirm this was an intended budget move, not drift.
2026-09-01auto
1 campaign(s) beating the ₹56/conv target and eligible to scale: Japan Group Tour (UAE) - 13 July. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 85% vs yesterday (₹228 vs ₹1486) — confirm this was an intended budget move, not drift.
2026-08-31auto
1 campaign(s) beating the ₹56/conv target and eligible to scale: Japan Group Tour (UAE) - 13 July. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 86% vs yesterday (₹257 vs ₹1799) — confirm this was an intended budget move, not drift.
2026-08-30auto
1 campaign(s) beating the ₹56/conv target and eligible to scale: Japan Group Tour (UAE) - 13 July. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 73% vs yesterday (₹300 vs ₹1132) — confirm this was an intended budget move, not drift.
2026-08-29auto
1 campaign(s) beating the ₹56/conv target and eligible to scale: Japan Group Tour (UAE) - 13 July. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 84% vs yesterday (₹220 vs ₹1385) — confirm this was an intended budget move, not drift.
2026-08-28auto
1 campaign(s) beating the ₹56/conv target and eligible to scale: Japan Group Tour (UAE) - 13 July. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 88% vs yesterday (₹170 vs ₹1414) — confirm this was an intended budget move, not drift.
2026-08-27auto
1 campaign(s) beating the ₹56/conv target and eligible to scale: Japan Group Tour (UAE) - 13 July. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 91% vs yesterday (₹159 vs ₹1749) — confirm this was an intended budget move, not drift.
2026-08-26auto
1 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 87% vs yesterday (₹226 vs ₹1742) — confirm this was an intended budget move, not drift.
2026-08-25auto
2 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26, Japan Group Tour (UAE) - 13 July. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 86% vs yesterday (₹245 vs ₹1805) — confirm this was an intended budget move, not drift.
2026-08-24auto
2 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26, Japan Group Tour (UAE) - 13 July. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 89% vs yesterday (₹254 vs ₹2294) — confirm this was an intended budget move, not drift.
2026-08-23auto
2 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26, Japan Group Tour (UAE) - 13 July. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 69% vs yesterday (₹489 vs ₹1595) — confirm this was an intended budget move, not drift.
2026-08-22auto
2 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26, Japan Group Tour (UAE) - 13 July. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 85% vs yesterday (₹265 vs ₹1742) — confirm this was an intended budget move, not drift.
2026-08-21auto
2 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26, Japan Group Tour (UAE) - 13 July. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 89% vs yesterday (₹209 vs ₹1825) — confirm this was an intended budget move, not drift.
2026-08-20auto
2 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26, Japan Group Tour (UAE) - 13 July. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 82% vs yesterday (₹288 vs ₹1573) — confirm this was an intended budget move, not drift.
2026-08-19auto
2 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26, Japan Group Tour (UAE) - 13 July. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 85% vs yesterday (₹277 vs ₹1853) — confirm this was an intended budget move, not drift. 24h engaged rate is 53% (target 55%+) — leads are arriving but not engaging past first reply; check WhatsApp response speed/persona before blaming Meta targeting.
2026-08-18auto
2 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26, Japan Group Tour (UAE) - 13 July. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 87% vs yesterday (₹228 vs ₹1805) — confirm this was an intended budget move, not drift. 24h engaged rate is 50% (target 55%+) — leads are arriving but not engaging past first reply; check WhatsApp response speed/persona before blaming Meta targeting.
2026-08-17auto
2 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26, Japan Group Tour (UAE) - 13 July. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 83% vs yesterday (₹297 vs ₹1724) — confirm this was an intended budget move, not drift.
2026-08-16auto
2 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26, Japan Group Tour (UAE) - 13 July. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 76% vs yesterday (₹285 vs ₹1164) — confirm this was an intended budget move, not drift.
2026-08-15auto
4 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26, Japan Group Tour (UAE) - 13 July, Bali Freedom sale - 5 Aug, Diwali offer Cordelia Cruise - 6th Aug. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 86% vs yesterday (₹185 vs ₹1319) — confirm this was an intended budget move, not drift.
2026-08-14auto
4 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26, Japan Group Tour (UAE) - 13 July, Bali Freedom sale - 5 Aug, Diwali offer Cordelia Cruise - 6th Aug. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 79% vs yesterday (₹279 vs ₹1307) — confirm this was an intended budget move, not drift. 24h engaged rate is 51% (target 55%+) — leads are arriving but not engaging past first reply; check WhatsApp response speed/persona before blaming Meta targeting.
2026-08-13auto
4 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26, Japan Group Tour (UAE) - 13 July, Bali Freedom sale - 5 Aug, Diwali offer Cordelia Cruise - 6th Aug. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 86% vs yesterday (₹152 vs ₹1080) — confirm this was an intended budget move, not drift.
2026-08-12auto
4 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26, Japan Group Tour (UAE) - 13 July, Bali Freedom sale - 5 Aug, Diwali offer Cordelia Cruise - 6th Aug. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 84% vs yesterday (₹196 vs ₹1244) — confirm this was an intended budget move, not drift.
2026-08-11auto
4 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26, Japan Group Tour (UAE) - 13 July, Bali Freedom sale - 5 Aug, Diwali offer Cordelia Cruise - 6th Aug. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 84% vs yesterday (₹236 vs ₹1441) — confirm this was an intended budget move, not drift.
2026-08-10auto
4 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26, Japan Group Tour (UAE) - 13 July, Bali Freedom sale - 5 Aug, Diwali offer Cordelia Cruise - 6th Aug. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 87% vs yesterday (₹163 vs ₹1214) — confirm this was an intended budget move, not drift.
2026-08-09auto
4 campaign(s) beating the ₹56/conv target and eligible to scale: BST | CTWA | TripSafe Insurance | Jul26, Japan Group Tour (UAE) - 13 July, Bali Freedom sale - 5 Aug, Diwali offer Cordelia Cruise - 6th Aug. Scale in 25% increments, wait 4+ days between increases. Today's spend is down 79% vs yesterday (₹215 vs ₹1043) — confirm this was an intended budget move, not drift.
CA WHO CODES · Bluestone Travels Auto-generated 2026-09-19 · do not share this link outside the team